Vi An Nam Packaging Design

Vi An Nam Packaging Design Overview
Vi An Nam's packaging design is a direct reflection of the Brand Guideline style: refined, culturally rich, and consistent.
1. Color Consistency
- Main Colors: The packaging consistently uses a combination of Green (for large boxes and shopping bags) and Yellow/Orange (for smaller boxes like Mung Bean Cake). These colors create a fresh feeling while keeping the warmth and tradition.
- Logo and Patterns: The logo and the brand's signature triangular patterns are printed subtly on paper bags and packaging surfaces, ensuring high brand recognition.
2. Variety by Product Line
Retail Packaging:
- Mung Bean Cake/Green Rice Cake (Bánh Cốm): Usually uses rectangular paper boxes with bright colors. They are visual, making it easy to see the product name and brand.
- Paper Bags: Shopping bags are clean white with green handles, focusing on minimalism and elegance.
Gift Packaging (Gift Set):
- For gift sets (for example: Sesame Candy gift box), the design uses a bold Red color combined with character illustrations. This aims to increase the festive and formal feel and highlight the gift's value.
3. Usability and Aesthetics
- Structural Design: The packaging is designed with a sturdy box structure that is easy to fold and open (for example: the Sesame Candy box designs).
- Aesthetics: Overall, the packaging design is highly artistic. It uses simplified illustrations and artistic fonts, turning the packaging into an effective communication tool for the brand story.