Vi An Nam Brand Guideline Design

Vi An Nam Brand Guideline Design Description
Vi An Nam's Brand Guideline document is created to ensure a consistent and professional brand identity across all platforms.
1. Colors and Visual Style
- Core Color Palette: Focuses on the combination of Green (symbolizing nature and fresh ingredients) and Yellow/Earthy Orange (representing tradition and the warmth of agricultural products).
- Patterns and Layout: Uses patterns, triangular shapes, and diagonal color blocks to create a dynamic and modern visual layout.
2. Logo and Font Standards
- Logo and Proportions: Detailed rules for the grid system, safe zones, and color versions (negative/positive) to ensure the logo always displays accurately and clearly.
- Typography: Defines official fonts and usage rules for text levels (Big Headlines, Headings, Content) to maintain consistency in communication.
3. Practical Application
- The Guideline provides clear instructions on how to apply design elements across various applications, from product packaging and media publications to office items.
In short, this Brand Guideline is a solid design framework that helps Vi An Nam maintain its brand identity consistently and professionally.