Marketing Identity – Posters - Vi An Nam

Poster Set Design: Taste of Three Regions
Vi An Nam's promotional poster set uses a storytelling graphic style and artistic cutout to convey the culinary identity of the three regions.
- Colors and Context: The design follows the brand color palette of Green and Yellow/Orange. The colors are subtly adjusted to fit the context of each region (for example: rivers for the South, land for the Central).
- Human Element: Each poster features a traditional female character, representing the elegance of the Northern Taste, the resilience of the Central Taste, and the sweetness of the Southern Taste.
- Effectiveness: This design creates high recognition, helps classify products clearly, and creates a strong emotional connection with local culture.